The Shop
The ultimate fix for next-level chocolate cravings
We’re Bar 404. Born to break the rules of chocolate and flip the script on ordinary flavors. Not just serving chocolate, but creating a movement that hits harder than anything you’ve tasted.
The more people vibe with us and spread the word, the faster we rewrite the game — no fake hype, no boring bites, just real impact with every bar.
The choice is yours. Ready to join the glitch?
our wall of praise
Zandra, Senior Manager of Retail &
Merchandising from
“We order our Tony’s Chocolonely in custom wrappers that point to our permanent collection. We have a Graphics team who help us at LACMA, but Tony’s staff also helps us with uploads and ideas. They are very helpful and make the process go smoothly. We love these bars.”
Kim, Head of Sales for Northern & Eastern Europe from
Zoheb, Head of Business Development & Growth from
Tim, Senior Director of Marketing & Partnerships from
what’s new?
Wanna know what we’ve been up to? Well, you’ve come to the right place! Get the low-down on our latest campaigns, impact milestones and more – they’re all right here..
14 August 2025
14 August 2025
14 August 2025
